It’s better to give than to receive…
However when it comes to business ‘giving’ cynics would say that rather than making a commitment to building a better society what businesses are actually doing is taking advantage of tax breaks or just trying to ‘look good’.
‘Zeitgeist’, literally translated from German as ‘spirit of the time’, is an incredibly useful concept in PR and marketing as it presents opportunities for brands and organisations to ride the wave of popular mood.
‘If you fail to plan you’re planning to fail’ and in the case of crisis management, organisations ignore this cliché at their peril.
During Christmas Past everyone loved a Boxing Day bargain. It was especially true of news editors who could bank on snaps of savvy shoppers queuing through the night to bag a much-coveted £100 three-piece-suite or a £10 TV. Retailers rubbed their hands with glee while counting down the hours to the annual sale of all… Continue reading Don’t let Bleak Friday
(How our responsibilities as brand ambassadors don’t stop at the end of our working day) The world is always watching. With around 5 million CCTVs in the UK, 43 million smartphones, and an exploding market in dashboard cameras that sell for as little as £8.99, accidents, mistakes and indiscretions have never been so easy to… Continue reading Always on Duty
PR Manager David McLean questions the current vogue for responsive websites. Those of us old enough to remember the gloriously exciting World Wide Web land grab of the late 90s / early 00s – when everybody was rushing to build themselves a website – will recall the fashion for splash landing pages that typically featured little… Continue reading OK, I’m going to say it… responsive websites are failing to deliver.
When I began my career in the PR profession almost 20 years ago, it was at a time when businesses were going through a fundamental change in the way they communicated with their customers. The change was a result of Microsoft’s Outlook arriving as part of the Office 97 suite. Not quite overnight, but very… Continue reading PR is changing, but is your agency?